![]() And it eliminated some of the store’s most popular coupon offers, like the free-panty-with-no-purchase-required, in a move that Wexner acknowledged would be like weaning shoppers “off of drugs or something.”īut it turns out Victoria’s Secret couponers weren’t interested in going cold turkey. So “we bit the bullet,” he said, by eliminating the “Secret Rewards Program”, a twice-annual event in which Victoria’s Secret gave away free gift cards. ![]() “We abused our brands at Victoria’s Secret by promoting endlessly and endlessly,” CEO Les Wexner concurred. “40% of the people that came in to redeem that offer came in, she got her panty, and she left,” Chief Financial Officer Stuart Burgdoerfer said in late 2016. Parent company L Brands finally figured out this might not be such a good idea. The cashier will bag it up and send you on your way with a smile and a COMPLETELY free panty.” “Pick out one lovely pair, then tunnel vision your way to the checkout counter. “With your coupon in hand, go straight to whichever panty display has the panties that are free this month,” one blogger instructed. The no-strings-attached coupons were sent to frequent shoppers, but they often ended up being shared, traded or sold online, because they required no purchase whatsoever. Until early 2016, Victoria’s Secret “free panty” coupons were among the most used and often abused deals out there. Catalogs are creeping back into the picture, coupons are more plentiful and it’s becoming a lot easier to walk into a store and walk out with a freebie. Remember when Victoria’s Secret discontinued its printed catalog, quit giving away freebies and stopped sending out so many coupons, in an effort to wean shoppers off the endless deals?Īs the lingerie retailer struggles to attract shoppers, it’s beginning to do just about everything it said it was going to stop doing just a couple of years ago.
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